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5 top business rules to break

5 top business rules to break

Wouldn’t you love to bring  your business with you anywhere in the world, if only to the nearest cafe? I’m running my business from a sailboat since 10 years and it has been a fun ride. (So far I have worked only with Swedish speaking clients but that is about to change.) When I started my business, I had just left the corporate world.  I had no entrepreneurial experience. During these years, I have violated most of the top advice to succeed as an business owner – out of sheer inexperience and stubborness, sure. But also out of a great need  to think in new directions when traditional rules and advice didn’t match my lifestyle.   Here are five common business rules that proved to be the very best to break. Make cold calls! Go to networking meetings! Make a business plan and stick to it! Schedule your work at fixed hours! Monitor the competition! 1. The idea of making cold calls almost stopped me from starting my business. It was really one of the most daunting challenges. But as a digital nomad I seemed to have a good reason to ignore them. Long distance calls are expensive and choppy. Instead, I focused a lot on: writing good sales copy for my services creating a website that was easily searchable with clear keywords offering services that my clients liked and shared the word on. I started collecting email addresses quite early and have over the years acquired a large mailing list of prospects and clients who are interested in what I have to offer. Each newsletter is a sales...